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About Us

Antica Farmacista was established in 2003, as the first company to introduce the home ambiance reed diffuser in the U.S. Owners Shelley Callaghan and Susanne Pruitt have since grown the brand into a luxury fragrance collection, targeting high end retail and hotel markets domestically and internationally. Antica was built on the founders’ philosophy of “whether for the home or body, each and every one of us should have a signature scent that tells our own personal story”. Through the brand’s unique scent formulations and luxurious products, there is a fragrance fit for each personality.

Antica’s timeless packaging, superior formulations and exquisite attention to detail are coveted by sophisticated retailers worldwide. The product assortment consists of home ambiance diffusers, candles, room and linen spray, body moisturizer, bath & shower wash, bar soap, perfume, shampoo, conditioner and hotel amenities.

Domestic retail partnerships include Nordstrom, Neiman Marcus, Bergdorf Goodman, Henri Bendel, Space NK, QVC and approximately 900 high end boutiques throughout the US. International distribution includes presence in all major European and Asian markets, with emphasis in Tokyo and Hong Kong, including Isetan, Lane Crawford, Takashimaya, Mitsukoshi. In 2006, the Antica Hotel Collection was created. The founders believe there is a significant emotional connection with scent, experience and memory and by creating signature scents inspired by hotel properties, they are able to connect the guest to that experience in a positive way. Hotel Collections include custom home ambiance products as well as an extensive collection of bath and body products. Antica hotel partnerships include The Hotel Bel Air, Beverly Hills Hotel, Ritz Carlton, Montage Resorts, and Four Seasons Hotel.

Shelley Callaghan (Co-Founder, Creative Director)

Shelley Callaghan

After leaving the workplace to raise her two sons, Shelley Callaghan continues her creative direction and passion now as owner/partner in the luxury fragrance company, Antica Farmacista.

As co-owner of the company, Shelley stepped in to take over the reigns of the creative division in 2004. Her passion for fragrance and the creative process fuels her love and appreciation for her daily work. Her business partnership with close friend Susanne Pruitt, with her strong financial background, has proven to be a perfect balance for both the company and their friendship. Their commitment to each other is to "use the company as a tool to only add to their friendship...never take away."

In addition to her business related creative interests, Shelley is passionate about fly-fishing, skiing, windsurfing, playing golf, cooking, poetry and has been known to thoroughly enjoy a good white burgundy. She also loves long road trips in her 1960 Cadillac Eldorado...and laughs along the way are critical.

Susanne Pruitt (Co-Founder, CFO)

Susanne Pruitt

After taking the business and finance world by storm, Susanne Pruitt made a life-changing decision to channel her business expertise into her ownership of Antica Farmacista. Now, as an owner and partner of the company, Susanne continues her business passion by directing its finances, while partnering with her friend, Shelley Callaghan, to build a brand that evokes true passion in them both.

As the mother of two boys and as a breast-cancer survivor, Susanne embraces her passions wholeheartedly: spending much of her free time with her children, windsurfing, cycling, running, snowboarding, yoga, cooking, and of course, growing the Antica Farmacista business right along side her friend Shelley, where laughs are an integral component to the business’s success.